Keith Degrace

Trade, tariffs, interprovincial barriers to trade and import issues related to caffeinated energy drinks. Business supply chain and manufacturing expansion. Outreach pertaining to Canada’s Zero Plastic Waste Agenda as it relates to plastic registry, recycled plastic content and new recycling labelling requirements. Discussions as it relates to the Circular Economy, a national recycling framework and modernization of provincial recycling programs Health Canada's Healthy Eating Strategy - changes to food/beverage labeling and advertising/marketing provisions. Canada Food Guide - As a producer of food products in Canada, Red Bull may comment on elements of a revised Canada Food Guide Partnerships opportunities with respect to promotion of Canada’s natural and cultural heritage sites. Red Tape Review - discussions as it relates to modernization of regulations and/or policy that is no longer necessary, duplicative or overly burdensome and/or is a barrier to investment and growth for business. Engage with the Government on funding programs, initiatives and opportunities for Red Bull sport activations and events Proposed Approach to Setting Maximum Levels for Vitamins, Mineral Nutrients, and Amino Acids in Beverages, Beverage Mixes and Concentrates, Powders, Bars and Confectionaries Eligible for a Temporary Marketing Authorization in Canada - Advocate for changes in additive levels Food and Drugs Act, labeling and ingredients, supplemented foods Category Specific Guidance for Temporary Marketing Authorization - Caffeinated Energy Drinks. Adjustment of labeling requirements and additive levels for Energy Drinks sales in Canada. Regulations Amending the Food and Drug Regulations (Supplemented Foods) specifically as it relates to caffeinated energy drinks.