Lobbied Canada

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Matt LeBrun

Director, Environment and Climate Change Canada (ECCC)14 communications in the past year

Lobbied by

Value Village Stores

3

Engaging with government regarding reuse sales tax policies. Engaging with government regarding the Federal Plastics Registry. Engaging with government regarding economic, employment, social, and environmental impact of Value Village stores across Canada.

Engaging with government regarding economic, employment, social, and environmental impact of Value Village stores across Canada.

Crestview Strategy

ALBERTA FOREST PRODUCTS ASSOCIATION

1

Participating in the Canadian Lumber Trade Alliance (CLTA) alongside associations and lumber companies from across Canada. The CLTA works to advocate for a fair resolution to the softwood lumber dispute with the United States. Engaging with the Federal Plastics Registry to advocate for a process that is fair, efficient, and effective. Lobbying for fiscal policy that supports a competitive forest industry in Canada. Working with the Department of Fisheries and Oceans on a process to evaluate and mitigate impacts of stream crossings and harvesting operations in areas with trout populations. Speaking to government about the Clean Fuel Standard and its potential impact on the forest industry. Representing AFPA-member company interests on the softwood lumber file and working with the Government of Canada to achieve a resolution to outstanding trade disputes with the United States. Promoting a competitive forest industry, including sound forestry policy and strategic partnerships and programs. Lobbying for efficient rail service that moves member company products to customers in a timely and cost-effective manner. Engaging on the climate change file to promote the benefits of a well-managed forest and wood building products as part of Canada's net zero goal. Amendments to the Pulp and Paper Effluent Regulations including the Environmental Effects Monitoring (EEM) program. Advocating for implementation of the Species at Risk Act that recognizes the value of forestry on the landbase and balances conservation goals and socioeconomic impacts.

Alliance of Manufacturers & Exporters Canada (CME)

1

Discussing encouraging the federal government to work with the provinces to break down interprovincial trade barriers as they relate to labour and credentials Discussing promotion of trades to youth, including marketing programs, advertisements, trade shows, working in collaboration with schools and the provinces. Discussing labour mobility policy in Canada, ensuring workers have the correct certification to work throughout the country. Discussing enhancing credentialing to enable faster and more streamlined certification for new Canadian workers. Discussed program structure and policy direction of the upcoming workforce alliances and the sectorial workforce innovation fund initiatives Advocated for opportunities within Canada's manufacturing sector to support future infrastructure initiatives in housing and/or public works projects. Discussing issues within Quebec's manufacturing sector, including Temporary Foreign Workers. Advocating for improvements to Canada's trade-enabling transportation infrastructure. Advocating for specific implementation measures related to recent policies or measures outlined in the latest budget process. Advocating for Health Canada-related policies that impact manufacturing. Advocate for support for Canada's steel industry Matters related to advancing female workforce in the manufacturing industry. Matters related to the renewal of CUSMA. Matters related to military and defence procurement Discuss the upcoming priorities of the RNNR Committee and its impact on the industry Advocate for policies to enhance Canadian manufacturing productivity Plastic issues as they are related to waste, pollution, health, single-use plastics, sources of plastic waste, government-industry cooperation in reducing plastic pollution, strengthening sustainable economies, protecting the environment, plastic registry, PFAS, etc Matters related to the impacts of rules limiting the intake of temporary foreign workers on manufacturing business. Matters related to upcoming RNNR Committee priorities on energy, forest, minerals and metals, and earth sciences sectors, and the impacts on the industry. Advocating for extension of existing IRCC pilot programs Matters related to trade with USA as they related to trade policies, tariffs, trade agreements, regulatory reform, retaliatory measures, tariff policy, remissions/relief policies considered by the federal government, provincial impact of implementing tariffs, etc. Matters related to the expected impact of US tariffs on manufacturing sectors and discuss funding opportunities for BuyCanada and BuyOntario Campaigns. Matters related to EI, worksharing program Critical minerals issues as they are related to barriers to extraction and processing, environmental impacts, social impacts, technological challenges, limited energy options, etc. Advocate for assistance to manage the frequent disruption of critical transportation infrastructure due to trade conflict and better financial support for trade corridors and a flexible regulatory approach for trucking regulations, renewal of iZEV program, removal of the luxury tax which impacts aircraft manufacturing Advocate for supply chain issues as they related to transportation and logistics, labour shortages/strikes, rising fuel and energy costs, regulatory changes such as ESG compliance laws, broken supply chains due to transportation barriers/strikes and long wait times for materials, etc. Advocated for broad supports to Canada's manufacturing sector to cope with U.S. trade developments. This includes relief for technology investment, on-the-job training, excise duty, broad red tape reduction, using both grants (e.g. SIF) and taxation (e.g. capital gains, corporate tax, excise duty). Advocate for Labour and skills shortages, support for workforce development training and education Advocate for the simplification, modernization and harmonization of the Canada's border regulations, including Beyond the Border. Advocate for reform to the Tempo

Canadian Association for Long Term Care

1

Policies or Program • Connect with government officials to discuss opportunities to support Canada's health care system and to improve seniors care in Canada. Grant, Contribution or Other Financial Benefit • To advocate for future budgetary funding for the Canadian Association for Long Term Care, including funding for health human resources and long-term care infrastructure support, as well as funding and other supports for COVID-19 related challenges.

Canadian Beverage Association

1

Legislative proposals and policy changes affecting local economies, the investment climate and general competitiveness of the beverage sector in Canada, including tax, tariff advertising, CUSMA, labelling and pre-budget consultations. Matters regarding the regulation of environmental labelling, recycled content and single-use plastics; discussion about the collection and recycling of beverage containers. Improving regulatory interpretation (guidance) development to enhance regulatory transparency and outcomes Food and Drug Regulations as it pertains to food ingredients, food additives, food labelling, food advertising and food safety. Beverage container recycling programs, recycling targets for beverage containers, a federal plastics registry, national standards for extended producer responsibility reporting, environmental labelling, recycled content requirements, microplastics, single-use plastics, and international plastics policy and agreements.

Canadian Produce Marketing Association

1

Sustainability - Extended Producer Responsibility (EPR), In relation to sustainable packaging policies and their impact on the fresh produce supply chain Sustainable Agriculture Strategy - Policies to support the adoption of more environmentally sustainable practices across the fresh produce supply chain National School Food Program - Improve and increase access to the nutritious food all students need and supporting food insecure households National Food Security Strategy– in respect of strengthening the systems that support the safe, timely movement and distribution of fresh fruit and vegetable products across Canada’s borders and domestic supply chains. Federal Budget 2025 - specifically related to measures of relevance and impact to the fresh produce supply chain. Red Tape Review - Federal department efforts under Treasury Board's Red Tape Review initiative. Grocery Sector Code of Conduct - including the development and implementation of the voluntary code to support fair business practices in the fresh produce sector. International trade, including opportunities for export and import market diversification in the fresh produce sector. Measures to facilitate internal trade in Canada, including through Bill C-5, the One Canadian Economy Act. Canada-U.S. trade and Canada's response to U.S. trade action against Canada, including tariffs. Canada-United States-Mexico Agreement Safe Foods for Canadians Regulations - Labelling. In relation to addressing industry challenges in the application of labelling requirements. Supply Chains Act - in relation to providing necessary supports to industry to effectively address and eradicate forced labour. Safe Food for Canadians Act and Regulations - Destination Inspection Service - In relation to ensuring consistent and efficient CFIA service model for delivery of enhanced destination inspection for produce. Safe Food for Canadians Act and Regulations - Fresh Fruit and Vegetable Grades. In respect of the maintenance and modification of Canadian grade standards. Safe Food for Canadians Act and Regulations - Organic. In respect to the Canadian Organic Regime and the Canadian Organic Standards. Seasonal Agricultural Worker Program - In relation to enabling a sufficient workforce to support domestic fruit and vegetable production. Temporary Foreign Worker Program - In relation to enabling a sufficient workforce to support domestic fruit and vegetable production. Safe Food for Canadians Act and Regulations - In respect to supporting the development and implementation of a safe food supply chain while ensuring efficient and consistent licensing and inspection requirements and streamlined regulations for industry. Safe Food for Canadians Act. In respect of managing risk to food safety and supporting a safe food system for Canada. Ports Modernization Review - In respect to ensuring that ports are well positioned to facilitate the free flow of goods and enabling uninterrupted trade. Plant Protection Act & Regulations. In respect to consistent delivery by CFIA of plant health regulations. Pest Control Products Act - Pesticide Residue Tolerances - In respect of international harmonization of maximum and default residue limits (mrls). National Supply Chain Strategy - in respect of supporting the smooth movement of fresh fruit and vegetable products across the Canadian border and throughout the country. Health Canada Food & Nutrition - A cooperative approach between government and industry / NGOs to support increased health of Canadians via focus on childhood obesity, establishment of nutrient database, harmonization between Canada and US of health claims, health & nutrition labelling, and consumer food safety education. Greenhouse Gas Pollution Pricing Act and accompanying regulations - In respect to rebates for the greenhouse industry, expanding the definition of farming and ensuring consistency, and in providing an exemption in the Act and/or regulations for diesel and propane as well as heating and

Cenovus Energy

1

Discussion regarding federal support for employment and training programs related to the industry. Discussion regarding Canada-US relations The Canada Shipping Act with respect to safe marine transportation Discussions regarding tax structure to support emissions reduction investments Species at Risk Act with regards to conservation initiatives to protect species and habitat Seeking potential community infrastructure funding to support Cenovus's Indigenous Housing Initiative Regulatory discussions through CAPP - participation through the Canadian Association of Petroleum Producers (CAPP) to discuss ways to make the Atlantic offshore oil and gas industry more competitive. Petroleum Research - Participating in meetings with government to collaborate with industry peers on research of benefit to industry and government in Newfoundland. Discussion regarding Marine safety and spill response management Implementation of the United Nations Declaration on the Rights of Indigenous Peoples Discussion regarding environmental assessment processes and requirements for major projects Discussions regarding Federal Real Property Act Extractive Sector Transparency Measures Act implementation of the mandatory reporting standards for the extractive sector Discussion with Government regarding the Competition Act Discussion with government regarding efficiency, effectiveness, cost, and safety of the Vancouver Metro Port Authority Discussion with government regarding economic support for indigenous participation in infrastructure and energy projects Discussion with government regarding accurate economic assumptions and calibration of economic models Discussion with government regarding accurate calibration of emissions related policies Discussions with regulator about how to improve and align technical standards across provincial and federal jurisdictions Discussions with Government regarding environmental, social, and governance (ESG) Discussions with government regarding Atlantic Offshore Health and Safety Regulations Discussions with Government on policy levers to support emission reduction technologies Discussions regarding trade and infrastructure policies to support market access. Discussions regarding the Government of Canada's Intellectual Property (IP) Strategy with the goal of ensuring Canada's IP system fosters research and development in Canada Discussions regarding government support for Indigenous community requests of skills training programs, facilities, infrastructure, and housing Discussions about potential policy levers to enable pathways to net-zero Discussion regarding federal fuel charge rebates and associated tax treatments. Development of regulations and implementation framework to ensure the safe operation of Remotely Piloted Aircraft Systems for applications in oil and gas industry. Consultation on Federal/Provincial alignment of greenhouse gas policies. Areas of focus include cost of carbon, provincial equivalency, trading mechanisms, and compliance mechanisms. Discussions regarding Canadian Environmental Protection Act related to greenhouse gas and other air emissions. Discussions regarding policy changes on water and a possible Canadian Water Agency. Canadian Energy Strategy related to national level alignment on energy priorities Canada Wildlife Act with regards to the environmental impacts from mineral resources activities Bill C-26 Discussion with Government regarding effective and efficient design and implementation of Bill C-26 Aboriginal Constitutional and Treaty Rights in relation to aboriginal consultation policy pertaining to resource management

Fromageries Bel Canada

1

Meetings with elected and non-elected officials regarding Bel's initiatives like LogiAg, purposeful snacking and waste reduction.

NATIONAL Public Relations

Oceana Canada

1

Advocate greater transparency in Canada’s fisheries Advocate for Canada to sign on to the global Mombasa Declaration Federal support for plastic alternatives and reuse policies. Policies to support a circular economy in Canada. Advocating for harmful chemicals to be eliminated from plastics used in food packaging. Advocating for harmful chemicals to be eliminated from plastics used in food packaging. Funding to co-ordinate refill options at FIFA 2026 Advocating for modernizing the Fisheries Act and policies to be inclusive of Indigenous Knowledge Systems, ecosystem-approaches and climate change. Advocate for the implementation of the precautionary approach framework for forage fish stocks. Advocate for the batching of certain stocks under the new rebuilding regulations and implementing rebuilding plans. Improved transparency and traceability in the seafood value chain in Canada to combat seafood fraud (defined as any activity that misrepresents the product that is being purchased) through improved labelling and documentation, traceability verification measures and greater consumer information. Advocating for the public availability of information regarding fish stock targets and limits through annual reports. Advocating for sustainable fisheries decisions. Advocating for regulations on recycled content for certain plastic manufactured items. Advocating for improvement to fisheries and shipping measures that will protect North Atlantic right whales. This includes changes to regulations under the Fisheries Act and Canada Shipping Act. Advocate for the creation of a registry for plastic manufactured items. Advocate for marine protected areas.

Red Bull Canada

1

Trade, tariffs, interprovincial barriers to trade and import issues related to caffeinated energy drinks. Business supply chain and manufacturing expansion. Outreach pertaining to Canada’s Zero Plastic Waste Agenda as it relates to plastic registry, recycled plastic content and new recycling labelling requirements. Discussions as it relates to the Circular Economy, a national recycling framework and modernization of provincial recycling programs Health Canada's Healthy Eating Strategy - changes to food/beverage labeling and advertising/marketing provisions. Canada Food Guide - As a producer of food products in Canada, Red Bull may comment on elements of a revised Canada Food Guide Partnerships opportunities with respect to promotion of Canada’s natural and cultural heritage sites. Red Tape Review - discussions as it relates to modernization of regulations and/or policy that is no longer necessary, duplicative or overly burdensome and/or is a barrier to investment and growth for business. Engage with the Government on funding programs, initiatives and opportunities for Red Bull sport activations and events Proposed Approach to Setting Maximum Levels for Vitamins, Mineral Nutrients, and Amino Acids in Beverages, Beverage Mixes and Concentrates, Powders, Bars and Confectionaries Eligible for a Temporary Marketing Authorization in Canada - Advocate for changes in additive levels Food and Drugs Act, labeling and ingredients, supplemented foods Category Specific Guidance for Temporary Marketing Authorization - Caffeinated Energy Drinks. Adjustment of labeling requirements and additive levels for Energy Drinks sales in Canada. Regulations Amending the Food and Drug Regulations (Supplemented Foods) specifically as it relates to caffeinated energy drinks.

Recent activity

Jul 21, 2026
May 14, 2026
Michael Jackman contacted Matt LeBrun on behalf of Tetra Pak
Apr 14, 2026
Mar 10, 2026
Mar 9, 2026
Dec 8, 2025
Sep 10, 2025
Sep 3, 2025
Nov 6, 2023