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Brian Masse

Member of Parliament, House of Commons0 communications in the past year

Lobbied by

Canadian Vehicle Manufacturers' Association

7

Border/port security policy, capacity, and federal-provincial coordination to combat auto theft. Ensure connected vehicle security and national security activities meet the intended objectives in a manner that is efficient with fully aligned outcomes with the U.S. Competitive industrial policies and supports such as the Strategic Innovation Fund. Revisions to the Workplace Hazardous Materials information system and inclusion of globally Harmonized System clarification and labelling of chemicals must recognize the integration production facilities and processes in Canada and the U.S. Regulatory requirements for conventional alternative and renewable fuels and associated fuel quality standards to support vehicle emission control technology and vehicle performance. Promote transportation infrastructure and policies to support testing and deployment of evolving vehicle technologies such as connected vehicles and automated vehicles aligned across Canada and with the U.S.; ensure efficient cross-border movement of vehicles for testing. Promote trade infrastructure to support the automotive manufacturing supply chain. Promote enhancements to highway infrastructure, including that for connected vehicle and automated vehicle technologies; transportation and border infrastructure that support the efficient movement of goods in a just-in-time supply chain environment. Ensure efficiencies in reporting fuel consumption data for the annual fuel consumption guide; ensure website and fuel economy labels are consistent with those in the U.S. Trade agreement negotiation and implementation that maximizes commercial benefits and export opportunities. Federal privacy, AI, cybersecurity-related legislation and regulation; Canadian Anti-spam legislation and regulation; Competition Act amendments; related to the development of new advancements in vehicle technology and in-vehicle communication. Ensure regulatory requirements for vehicle safety and supporting programs and policies meet the intended safety objectives and are aligned and synchronized with the U.S. Ensure the requirements of the Chemical Management plan are developed and applied in a manner that achieves the government's objectives and does not disrupt vehicle manufacturing operations and vehicles and new vehicle battery operations. Ensure the implementation of the new Canadian Environmental Protection Act is applied in a manner that does not disrupt manufacturing operations, vehicles, and vehicle battery operations. Ensure the alignment of Canada and U.S. vehicle emission and greenhouse gas standards, for light duty (2025 and beyond), and heavy duty vehicles (2019 and beyond) under the Canadian Environmental Protection Act. Ensure that federal ZEV policies support consumer uptake and demand, and comprehend the integrated nature of the auto industry and the need for alignment with U.S. federal ZEV policies and programs. Ensure that the proposed Clean Electricity Regulations do not impede the uptake and adoption of ZEVs and building out ZEV charging infrastructure. Ensure low EI rates are maintained and do not unreasonable raise the cost of doing business in Canada, or negatively impact competitiveness for new investment Ensure any further review of the Canadian Environmental Protection Act is applied in a manner that achieves the governments objectives and does not disrupt manufacturing operations and vehicles. Ensure an automotive strategy provides for a competitive environment that encourages maintenance of current and new automotive investment. Ensure alignment of Canada U.S. harmonized Tier 3 and beyond vehicle criteria air emission standards and supporting fuel quality requirements Employment and Training maintaining a strong apprenticeships system across Canada for a skilled workforce. Ensure there is an efficient temporary international worker process to allow for specialized expertise that is required for company-specific tasks. Data privacy framework that comprehends the develop

Fintechs Canada

4

The Retail Payments Oversight Framework, with respect to market conduct, liability, end-user funds safeguarding, operational risk mitigation, and other provisions. The government's review of the financial sector legislative framework with a focus on the digitalization of money The federal government's review and involvement of open banking in Canada's financial sector, as well as the modernization of federal privacy laws The Canadian Payments Act, with respect to membership, governance, funding, liability, and other provisions, as well as payment system modernization. The association is providing the government with insights about how to ensure its draft regulations to protect consumers from predatory lending don't generate unintended consequences in the market for commercial credit.

Engaging with government to support the timely implementation of the Retail Payments Oversight Framework. Engaging with government to advocate for improvements to Canada's payments system. Engaging government decision-makers to support the implementation of a well-regulated open banking regime in Canada. Advocate for amendments to the Canadian Payments Act to provide greater access to Canada’s payments systems for FinTechs.

TELUS

4

Advocacy regarding pending CRTC review of Wireless Code Replacement Worker Legislation - TELUS is interested in legislation that bans replacement workers during a labour dispute as it would hinder our ability to operate and provide ongoing service to customers. Providing input to the government for development of an anti-fraud strategy to create an integrated fraud takedown framework. Discussions regarding federal support for science and research talent development, with a focus on creating public-private partnerships that enhance education and training opportunities. These efforts aim to advance social good by increasing the participation of women and marginalized groups in the digital economy and STEM sectors. Developing protocols for Canada’s Greenhouse Gas Offset Credit System Advocacy for potential amendments to the Copyright Act, with respect to updating unclear regulation of Internet Service Providers. Advocacy regarding fibre-to-the-premises wholesale access; including discussions about TELUS' expansion and extended offerings. Advocacy regarding improving resilience and redundancy in TELUS’ network, including the potential to expand remote network connectivity and build out critical infrastructure in the North. Communicating with the government about how to support adopting digital tools in the agriculture sector. Advocacy concerning the development and implementation of national artificial intelligence policies, including but not limited to the Sovereign AI Compute Strategy and the AI Compute Access Fund. Informing officials about TELUS' plans to monetize passive infrastructure. Informing Federal officials about the risks posed by copper theft to public safety and telecommunications infrastructure, and advocating for enhanced collaboration between governments (provincial and federal) and industry to address this growing issue effectively. Advocating for stricter regulations around theft and damage of telecommunications infrastructure through Bill C-26: An Act respecting cyber security, amending the Telecommunications Act and making consequential amendments to other Acts. Review of the Personal Information Protection and Electronic Documents Act (PIPEDA) as relates to communications and data service providers’ obligations Regulatory environment affecting the Canadian wireless market, including regulatory framework with regard to the requirements around rural network infrastructure builds, the policy framework around spectrum auction rules and regulations on the purchase of existing Canadian wireless companies. Potential Amendments to the Broadcasting and Telecommunication Acts, with respect to streamlining regulation of the broadcasting and telecommunication industry. Policy framework with respect to the relationship between digital/wireless connectivity and climate policy. Policy Framework with regard to the terms and conditions of auction for Spectrum Licences Informing Federal officials around TELUS initiatives in the Health Care field and communicating the need for increased cooperation in developing next generation health care services between all levels of Government. Critical infrastructure and cyber security - protection of facilities, networks, technology, assets and systems. Canadian Radio-television and Telecommunications Commission review of Basic Telecommunications Services Broadcasting Policies Relating to Specialty Television Broadcasting Policies Relating to Conventional Television Broadband Canada – Connect to Innovate program which is of interest to TELUS, with respect to advancing rural and remote network connectivity in Canada. Bills related to lawful access obligations that will have a direct impact on the Company from a financial and operational perspective, as well as impact on TELUS customers from a privacy perspective, and with respect to obligations imposed on carriers with respect to intercept and subscriber information. As a supplier to the Government of Canada, TELUS regularly engages in di

Engage with government regarding Examination of Telecommunication Companies Service Contract Practices. Spectrum policy framework as related to incumbent wireless carriers with respect to all technological and financial implications of proposed government policies. Review of the Personal Information Protection and Electronic Documents Act (PIPEDA) as relates to communications and data service providers’ obligations Regulatory environment affecting the Canadian wireless market, including regulatory framework with regard to the requirements around rural network infrastructure builds, the policy framework around spectrum auction rules and regulations on the purchase of existing Canadian wireless companies. Proposed Digital Economy Strategies with respect to spectrum and environmental policy. Potential Amendments to the Broadcasting and Telecommunication Acts, with respect to streamlining regulation of the broadcasting and telecommunication industry. Policy framework with respect to the relationship between digital/wireless connectivity and climate policy. Policy Framework with regard to the terms and conditions of auction for Spectrum Licences Informing Federal officials around TELUS initiatives in the Health Care field and communicating the need for increased cooperation in developing next generation health care services between all levels of Government. Critical infrastructure and cyber security - protection of facilities, networks, technology, assets and systems. Copyright regulations and the Copyright Modernization Act with respect to the scheduled five year review. Communicating with the government about adopting digital tools in the agriculture sector. Canadian Radio-television and Telecommunications Commission review of Basic Telecommunications Services Broadcasting Policies Relating to Specialty Television Broadcasting Policies Relating to Conventional Television Broadband Canada – Connect to Innovate program which is of interest to TELUS, with respect to advancing rural and remote network connectivity in Canada. Bills related to lawful access obligations that will have a direct impact on the Company from a financial and operational perspective, as well as impact on TELUS customers from a privacy perspective, and with respect to obligations imposed on carriers with respect to intercept and subscriber information. As a supplier to the Government of Canada, TELUS regularly engages in discussions related approaches to reduce costs in the procurement of end-user devices, networks and associated support services and solutions.

Trans Canada Trail

4

Seeking funding to maintain and improve the Trans Canada Trail Seeking funding to allow for the promotion of the Trail to Canadians and visitors Continued access for the Trail through national parks.

Seeking funding to allow for the promotion of the Trail to Canadians and visitors. Seeking funding to maintain and improve The Great Trail. Continued access for the Trail through national parks. Contributing to the development of a National Trails Strategy.

Seeking funding to maintain and improve The Great Trail. Seeking funding to allow for the promotion of the Trail to Canadians and visitors. Contributing to the development of a National Trails Strategy. Continued access for the Trail through national parks.

Windsor-Essex County Association of Realtors

4

Partner with provinces, territories and municipalities on a National Housing Strategy that prioritizes housing choice across the full continuum, from ending homelessness to rebuilding the pathway to homeownership for generations of Canadians. Identify clearly defined, outcome-driven mandates for both Build Canada Homes (BCH) and the Canadian Mortgage and Housing Corporation. Commit to the preservation and restoration of an attainable pathway to homeownership for middle-class Canadians, including an increased national focus on helping create more missing middle supply across the country.

Real North Strategies

Alliance for Privacy and Innovation in Canada

3

Engage government decision-makers regarding possible amendments to Bill C-11, the Consumer Privacy Protection Act, to ensure that federal privacy legislation protects individual privacy and allows for the responsible use of personal information by Canadian businesses.

Canadian Chamber of Commerce

3

CYBER SECURITY - Encourage the government to invest in cybersecurity innovation, talent, and infrastructure; modernize research and development; accelerate commercialization in the space; support the secure digitalization of small-and-medium-sized enterprises (SMEs); and improve the global competitiveness of Canada’s cybersecurity industry. ARTIFICIAL INTELLIGENCE - Advocate for future-proofed, globally competitive, and interoperable policies that position artificial intelligence as a positive economic driver, and support the responsible development, deployment, and use of AI in business. PRIVACY AND ACCESS TO INFORMATION - Ensure that the modernization of Canada’s privacy legislation strikes the right balance between protecting consumers and promoting the ability of firms to innovate and compete by responsibly and securely using data. HOUSING - Support policies that enable the creation of more housing supply, incentivize investment in residential construction, and restore housing affordability for Canadian families. NATIONAL SECURITY/ECONOMIC SECURITY - Advancing policies related to enhancing Canada’s economic and national security. Key priorities include strengthening economic resilience, prudently navigating geopolitical challenges to trade and international relations, safeguarding business operations against new and emerging threats, and fostering conditions for economic growth. TRANSPORTATION - Regarding the consistent funding of trade-enabling infrastructure projects; the development of a competitive and efficient transportation network including all modes of transportation. TELECOMMUNICATIONS - Creating the right investment incentives to foster vibrant competition in the sector as a whole; responding to decisions regarding third-party access that will impact the deployment of internet services in rural and remote communities; and responding to regulatory proposals re: cell phone pricing. TAXATION AND FINANCE – With regard to undertaking a comprehensive and independent tax system review. TAXATION AND FINANCE – With regard to the measurement and improvement of Canada’s tax competitiveness, including: reforming the taxation, remittance, filing and audit processes of Canadian businesses; removing tax barriers for childcare expenses; addressing the taxation of family business transfers; and mobilizing private capital for recovery and growth. TAXATION AND FINANCE - With regard to modernizing our financial systems through open banking and digital currencies TAXATION AND FINANCE - Responding to proposals addressing taxation of digital services. TAXATION AND FINANCE - Maintaining and expanding real-time data made freely available to Canadian businesses, municipalities, academic researchers, and community groups. SMALL BUSINESS – Legislation, regulations and support programs that give Canadian small and medium-sized enterprises (SMEs) the tools to grow in Canada and internationally, including reducing their red tape and compliance burden. PRIVACY AND ACCESS TO INFORMATION - Improving digital privacy legislation to meet the needs of industry. PENSIONS - Treatment of corporate pensions in the event of bankruptcy. NATURAL RESOURCES - Support for the adoption of policy recommendations to strengthen Canada’s world-leading position in the mining industry, oil and gas, and forestry products. OPEN DATA - Maintaining and expanding real-time data made freely available to Canadian businesses, municipalities, academic researchers, and community groups. LABOUR: Ensuring that any changes to the Canada Labour Code are implemented in response to defined and demonstrated issues and not to increase regulatory burdens for employers. INTERNATIONAL TRADE – With respect to issues relating to import and export controls INTERNATIONAL TRADE - Negotiating bilateral, regional, and multilateral trade agreements and promoting them to Canadian businesses. INTERNATIONAL TRADE - Improving federal laws and regulations pertaining to responsible business conduct r

Frontier Duty Free Association

3

Proposals related to the Customs Act and Duty Free Regulations as it applies to the licensing of land border duty free stores, including a Ministerial Directive to reinforce and recognize land border duty free stores as an export industry across all departments. The creation of a tourist HST rebate program to encourage foreign tourists to shop more in Canada while visiting. Small Business aide post COVID-19. Given the 20-month long border closure, we are asking to ensure we qualify for funds through Tourism Growth Strategy OR for a special carve out of funds to allow stores to recover from lengthy closure. We are also asking for Canada Emergency Business Account (CEBA)loan forgiveness. Obtain a Canadian Food Inspection Agency ruling that alcohol sold in 1 litre bottles at Duty Free Stores is for Export and exempted from CFIA rules for internal Canadian alcohol sales. Encouraging greater action by government to address the prevalence of contraband tobacco products in Canada.

Financial support program during tariff crisis Ministerial Directive that Land Border Duty Free Stores are understood as "export" in all departments without exception. Wherever regulation or legislation indicates "export", land border duty free is understood as included. Alignment of tobacco excise tax with other export industries The creation of a tourist HST rebate program to encourage foreign tourists to shop more in Canada while visiting. Proposals related to the Customs Act and Duty Free Regulations as it applies to the licensing of land border duty free stores, Obtain a Canadian Food Inspection Agency ruling that alcohol sold in 1 litre bottles at Duty Free Stores is for Export and exempted from CFIA rules for internal Canadian alcohol sales. Encouraging greater action by government to address the prevalence of contraband tobacco products in Canada.

Impact Public Affairs

ACTRA Alliance of Canadian Cinema, Television and Radio Artists

2

Detail title: Bill S-206 - National Framework for a Guaranteed Livable Basic Income Aspects that are the object of the lobbying: Supporting Bill S-206, An Act to develop a national framework for a guaranteed livable basic income, with respect to ensuring that the framework considers the economic circumstances of professional performers and other self-employed, contract and intermittent workers in Canada's cultural sector. Title: International Mobility Program and Business Visitor Provisions for Performers in Commercial and Audiovisual Production Description: ACTRA is seeking to better understand how the International Mobility Program - including the C-14 significant benefit work permit exemption (IRPR R205(a)) for film and television production workers - and the business visitor exemption (IRPR R186(a)) are applied, consulted on, and monitored as they relate to international performers working in Canada's audiovisual sector, with particular focus on commercial and advertising production. ACTRA is exploring whether existing consultation practices and regulatory thresholds appropriately balance Canada's interest in facilitating international productions and skilled talent mobility with protecting work opportunities for Canadian performers. Title: Labour protections for performers in digital and AI-mediated productions Description: Federal labour policy and labour standards as they apply to performers working in digital, online, and artificial intelligence-mediated productions, including collective bargaining protections, enforceability of performer rights, and measures addressing precarious work and non-traditional production models in the screen-based industries. Title: International trade negotiations affecting Canada's audiovisual and cultural sector Description: Government of Canada positions in international trade negotiations and reviews, including Canada-United States discussions and the CUSMA review process, as they relate to cultural policy measures, broadcasting regulation, online streaming obligations, and the economic impact on employment and production in Canada's audiovisual sector. Title: Federal procurement standards for advertising and communications production Description: Federal government procurement policies and contracting practices for advertising and communications services, including the application of performer labour standards, requirements for union-covered productions, and ethical procurement expectations for the use of performers and creative services in government-funded advertising and public communications. Title: Use of copyrighted performances in artificial intelligence training and generative AI systems Description: Amendments to Canada's Copyright Act and related policy measures regarding the use of copyrighted performances and audiovisual works in the training and operation of artificial intelligence systems, including requirements for consent, compensation, and recognition of performers' moral rights, as well as protections against unauthorized reproduction, voice cloning, and synthetic performances. Title: Federal artificial intelligence governance framework and performer rights protections Description: Development of the Government of Canada's artificial intelligence policy and regulatory framework, including the forthcoming national AI strategy, with respect to consent requirements for the use of performers' name, image and likeness, digital identity protections, reputational harm, takedown and enforcement mechanisms, and accountability obligations for AI systems that generate or replicate performances. Copyright legislation – Updating Canada's Copyright Act to implement the World Intellectual Property Organization (WIPO) Copyright and Audio Visual Treaties and deal with threats from unchecked generative artificial intelligence to performers' livelihoods. Bill C-27 with respect to artificial intelligence and future regulations to protect the rights of Canadian performers from its misuse

Potential impact of trade issues on audiovisual industry Legislation and policy that supports the regulation of artificial intelligence, notably in protection of performers, and including, but not limited to, moral rights for performers. Policies around the procurement of advertising services using unionzed workers Participate in development of, introduction of, and amendments to the Broadcasting Act through the expected re-introduction of a modernization bill, with specific respect to the use of Canadian talent, Canadian ownership in the broadcasting system, and future regulation of online undertakings. Amendments to the Copyright Act relating to moral rights for performers

Canada Bread Company

2

Providing information regarding modernization of Canada Bread’s compliance program, consistent with Competition Act and related provisions.

Recent activity

Feb 25, 2025
Lana Payne contacted Brian Masse on behalf of Unifor
Feb 11, 2025
Brad Lavigne contacted Brian Masse on behalf of TELUS
Darren Entwistle contacted Brian Masse on behalf of TELUS
Nov 27, 2024
Brad Lavigne contacted Brian Masse on behalf of TELUS
Nov 26, 2024
Nov 5, 2024
Brad Lavigne contacted Brian Masse on behalf of TELUS
Sep 18, 2024
Noah Niznick contacted Brian Masse on behalf of Vale Canada
Alfredo Santana contacted Brian Masse on behalf of Vale Canada
James Maunder contacted Brian Masse on behalf of Apple Canada
May 27, 2024
May 24, 2024
May 15, 2024
Roy Gori contacted Brian Masse on behalf of Manulife Financial
Apr 18, 2024