Promoting Business Sustainability and Industry Competitiveness – TIAC promotes optimal forms of government intervention that support the competitiveness of Canadas tourism companies via public grants, tax credits, repayable financing contributions and policies and programs that augment entrepreneurship, innovation and commercial protections. During this critical period as the sector looks to recover from the COVID-19 pandemic, TIAC is working to ensure that government loans provided through the CEBA, RRRF, HASCAP and related initiatives have an optimal impact through guidelines and repayment conditions that are conducive to business growth. Improving Access for Visitors to and within Canada – TIAC supports the efficient movement of travellers to and within Canada through enhancements to the visitor visa process in order to meet international demand for travel to Canada. TIAC also works to ensure that regulations and policies related to transportation, air travel, waterways and ports of entry are developed and implemented to optimally connect, and not impede, domestic and international travellers to urban and rural destinations, key attractions, sporting events, and business meetings in Canada. Developing and Promoting World-class Tourism Assets – Ensuring Canada maintains and promotes the development of world-class tourism assets requires considerable investment from both public and private sources. TIAC advocates for continued investment, particularly in respect to under-serviced communities, and effective promotion of existing assets as well as the development of new, more competitive ones for both Canadian and world travellers to discover and experience. TIACs efforts on this front include monitoring and raising policy issues that directly affect Indigenous tourism development with a goal of empowering Indigenous communities in generating their own economies while also providing Canadians and foreign visitors alike the opportunity to connect with Indigenous peoples and to experience their unique and diverse culture in a deeply meaningful way. Building a Regenerative and Inclusive Tourism Industry – TIAC works with government to support a tourism sector that is more resilient, sustainable, and equitable through priority investment in regenerative tourism and specialized recruitment programs for equity seeking groups. Attracting and Retaining a Sustainable Tourism Workforce – TIAC supports the creation and optimization of policy and programs aimed at addressing the significant labour shortages that now exist in the tourism sector due to the affects of restrictive public health measures, border closures, and increased operational costs that were related to the COVID-19 pandemic. TIAC also advocates for a strong tourism workforce via regulations and policies in regard to immigration, including issues related to pathways to permanent-residency and the Temporary Foreign Worker Program.