Advocacy related to fair competition in the legal cannabis sector, including efforts to support balanced market rules and to prevent undue concentration. Advocacy related to the need to develop a national cannabis export strategy Advocacy for enhanced consumer education and improved packaging and labeling regulations to support informed purchasing, promote safety, and strengthen the legal cannabis market. Advocacy for revising THC limits on cannabis edibles to align with consumer demand and global standards, reducing the appeal of unregulated products and strengthening the legal market. Advocacy for changes to Canada's cannabis excise tax framework to support industry competitiveness, reduce the illicit market, and enhance public policy objectives of legalization. Representations to government, Parliamentarians, and public servants regarding cannabis legalization, regulation, policy development, and program initiatives in Canada.