Lobbied Canada

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Jocelyn Girard

Director, Canadian Heritage (PCH)2 communications in the past year

Lobbied by

ACTRA Alliance of Canadian Cinema, Television and Radio Artists

1

Detail title: Bill S-206 - National Framework for a Guaranteed Livable Basic Income Aspects that are the object of the lobbying: Supporting Bill S-206, An Act to develop a national framework for a guaranteed livable basic income, with respect to ensuring that the framework considers the economic circumstances of professional performers and other self-employed, contract and intermittent workers in Canada's cultural sector. Title: International Mobility Program and Business Visitor Provisions for Performers in Commercial and Audiovisual Production Description: ACTRA is seeking to better understand how the International Mobility Program - including the C-14 significant benefit work permit exemption (IRPR R205(a)) for film and television production workers - and the business visitor exemption (IRPR R186(a)) are applied, consulted on, and monitored as they relate to international performers working in Canada's audiovisual sector, with particular focus on commercial and advertising production. ACTRA is exploring whether existing consultation practices and regulatory thresholds appropriately balance Canada's interest in facilitating international productions and skilled talent mobility with protecting work opportunities for Canadian performers. Title: Labour protections for performers in digital and AI-mediated productions Description: Federal labour policy and labour standards as they apply to performers working in digital, online, and artificial intelligence-mediated productions, including collective bargaining protections, enforceability of performer rights, and measures addressing precarious work and non-traditional production models in the screen-based industries. Title: International trade negotiations affecting Canada's audiovisual and cultural sector Description: Government of Canada positions in international trade negotiations and reviews, including Canada-United States discussions and the CUSMA review process, as they relate to cultural policy measures, broadcasting regulation, online streaming obligations, and the economic impact on employment and production in Canada's audiovisual sector. Title: Federal procurement standards for advertising and communications production Description: Federal government procurement policies and contracting practices for advertising and communications services, including the application of performer labour standards, requirements for union-covered productions, and ethical procurement expectations for the use of performers and creative services in government-funded advertising and public communications. Title: Use of copyrighted performances in artificial intelligence training and generative AI systems Description: Amendments to Canada's Copyright Act and related policy measures regarding the use of copyrighted performances and audiovisual works in the training and operation of artificial intelligence systems, including requirements for consent, compensation, and recognition of performers' moral rights, as well as protections against unauthorized reproduction, voice cloning, and synthetic performances. Title: Federal artificial intelligence governance framework and performer rights protections Description: Development of the Government of Canada's artificial intelligence policy and regulatory framework, including the forthcoming national AI strategy, with respect to consent requirements for the use of performers' name, image and likeness, digital identity protections, reputational harm, takedown and enforcement mechanisms, and accountability obligations for AI systems that generate or replicate performances. Copyright legislation – Updating Canada's Copyright Act to implement the World Intellectual Property Organization (WIPO) Copyright and Audio Visual Treaties and deal with threats from unchecked generative artificial intelligence to performers' livelihoods. Bill C-27 with respect to artificial intelligence and future regulations to protect the rights of Canadian performers from its misuse

Anthem Sports & Entertainment

1

Advocacy related to modernization of The Broadcasting Act with regard to Canadian commercial broadcasting. Advocacy related to building a competitive landscape for Canadian media companies in Canada.

Ballinran Productions

1

Bill C-11 - The On-line Streaming Act - impact on Canadian independent film and television sector - impact and opportunities for Canadian-based streamers - support of the performing arts as a foundational element of the Canadian screen sector.

Blue Ant Media

1

Policies with respect to production funding and tax credits Discuss whether consumer shows are within the gambit of the Ministry of Tourism's policies or programs. Broadcasting Policies related to Specialty Television Industry policies with respect to foreign ownership

Directors Guild of Canada

1

Position Canadian directors and storytellers as global ambassadors of cultural sovereignty and creative excellence through international partnerships and export programs. - Promote the visibility of Canadian directors and works at international markets and festivals. - Support mobility, co-production, and export opportunities for Canadian creative talent. - Advocate for the inclusion of directors’ authorship and cultural diplomacy objectives in international trade and cultural agreements. Ensure Canada’s screen industries remain globally competitive through tax incentives, fair labour practices, and investment in talent. Promote tax and financing mechanisms that encourage private investment in Canadian-owned intellectual property. Advocate for modernized funding models through Telefilm Canada, the CMF, and provincial agencies. Ensure that the evolution of AI and digital tools strengthens, not replaces, human creativity and artistic authorship. Advocate for a human-centred approach to AI governance that protects creators’ rights and preserves artistic integrity. Support clear rules for AI training, use, remuneration and attribution in audiovisual productions. Advance the recognition and protection of directors and screenwriters as primary authors of audiovisual works in Canadian law and international treaties. Support collective management and equitable remuneration for the use of Canadian audiovisual works worldwide. Defend creative and moral rights in digital environments and oppose any weakening of authorship or copyright protections. Strengthen Canada’s audiovisual and cultural ecosystem by ensuring that directors and creative authors are recognized, supported, and central to cultural policy. Advocate for sustained and equitable funding for Canadian feature films, scripted series, and documentaries. Support the implementation of the Online Streaming Act (Bill C-11) in a way that ensures meaningful opportunities for Canadian creators and independent producers.

Grace Street Media

1

Broadcasting and cultural policy with respect to the creation and development of Canadian streaming services for both domestic and international consumption.

Institute of Canadian Agencies

1

Encourage government to continue its support of the advertising, marketing, media, and PR agency sector in Canada and ensure that Canada is an attractive place for industry investment.

Shaw Rocket Fund

1

Budget 2026 as it relates to support for kids and children's programming, specifically: - That the federal government appoint a Federal Coordinator for Children and Youth to reflect the rights, well-being, and voices of young people in national decision-making. Budget 2026 as it relates to support for kids and children's programming and artificial intelligence (AI), specifically: - - That the federal government invest $5 million to address gaps in the adoption of AI such as skills development, safety and regulatory frameworks and child-centered design issues. Budget 2026 as it relates to support for kids and children's programming and artificial intelligence (AI), specifically: - That the federal government create an AI Compute Fund for Creative Sector SMEs specifically for the children’s and youth media sector, setting aside $15 million to catalyze innovation and export potential of Canada’s world-class creative SMEs. Seeking policy initiatives that support our kids programs. Online safety for children's digital content. Discuss Shaw Rocket Fund’s work in the television and digital industry.