Jenna Robbins
Director General, Finance Canada (FIN)·6 communications in the past year
Lobbied by
National Marine Manufacturers Association (NMMA) Canada
4Advocate for infrastructure funding for recreational marine activities. Advocate for equitable waterway access for recreational boaters. Advocate for continued access to CanExport for Associations. Advocate for continued industry consultation on waterway access measures relating to the Vessel Operating Restriction Regulations (VORR). Advocate for continued tariff remissions and trade diversification support for recreational marine products and Canadian marine businesses. Advocate for targeted funding for research and development in marine hybrid and electric propulsion, as well as incentives to promote green, carbon-neutral manufacturing processes and support for electric vehicle charging infrastructure at marinas and boating access points. Advocate for modernized marine regulations that strengthen on-water safety and minimize burden on recreational boaters and businesses.
Advocate for targeted funding and supports for recreational marine infrastructure, boating safety, and the management of aquatic invasive species. Advocate for infrastructure funding for recreational marine activities. Advocate for equitable waterway access for recreational boaters. Advocate for modernized marine regulations that strengthen on-water safety and minimize burden on recreational boaters and businesses. Advocate for targeted funding for research and development in marine hybrid and electric propulsion, as well as incentives to promote green, carbon-neutral manufacturing processes and support for electric vehicle charging infrastructure at marinas and boating access points. Advocate for continued access to CanExport for Associations. Advocate for continued tariff remissions and trade diversification support for recreational marine products and Canadian marine businesses. Advocate for continued industry consultation on waterway access measures relating to the Vessel Operating Restriction Regulations (VORR).
Advocate for infrastructure funding for recreational marine activities. Advocate for targeted funding for research and development in marine hybrid and electric propulsion, as well as incentives to promote green, carbon-neutral manufacturing processes and support for electric vehicle charging infrastructure at marinas and boating access points. Advocate for targeted funding and supports for recreational marine infrastructure, boating safety, and the management of aquatic invasive species. Advocate for modernized marine regulations that strengthen on-water safety and minimize burden on recreational boaters and businesses. Advocate for continued access to CanExport for Associations. Advocate for tariff remission on recreational marine products impacted by cross-border duties. Tourism promotion with regard to the government's announcement to develop a National Tourism Strategy for Canada. Meet with MPs and other officials to raise the profile of our industry and why it needs a place in the tourism strategy Promote modernized marine regulations that strengthen on-water safety and minimize burden on recreational boaters and businesses. This includes improvements to the pleasure craft licensing system and Pleasure Craft Operator Competency Program. Advocate for changes and further consultation on Environment and Climate Change Canada's proposed ban on the manufacture, use, sale and import of decabromodiphenyl ethane (DBDPE) - specifically amendments to address the potential negative health and safety; economic; and trade impacts.
Bluesky Strategy Group
TMX Group
3Housing Finance Programs and Market Infrastructure Federal housing finance programs, procurement policy and Canadian capital markets infrastructure. Participation in the Bank of Canada's Lynx program Support the development of a Canadian Green and Transition taxonomy (or investment guidelines) to help attract capital to domestic businesses, ensuring it reflects the structure of Canadas economy, including the extractive sector. Climate and sustainability disclosures: ensure that climate and sustainability disclosure mandate proposals are calibrated to the uniqueness of Canada's capital markets and support the competitiveness of Canadian businesses. Discuss policies to support investment in critical minerals and natural resource development, including access to public markets financing and related tax incentives. Discuss federal 2026 pre-budget consultation submission, including priorities related to innovation, critical minerals, and measures to support Canadian productivity and competitiveness. Encourage greater transparency in the over-the-counter markets and discussed policies on the national regulator for securities Encourage a bond allocation incentive program and participation of Bank of Canada in the futures market Discussions and updates of, including support for, international expansion of capital market activities.
Ford Motor Company of Canada
2Discussions concerning policies, that relate to Canadian defense spending, including opportunities to Canada's automotive sector Auto Innovation Fund, Strategic Innovation Fund, Strategic Response Fund, and R&D/Innovation Funds: Financial assistance and funding with ongoing manufacturing investments in Canada for vehicle and engine manufacturing facilities and R&D centres. Discussions about federal efforts to address automotive theft as they relate to vehicle tracking, law enforcement collaboration, and regulatory measures. Discussions about Transport Canadas connected vehicle security policies as they relate to industry standards, cybersecurity risks and regulatory compliance Review of Canada's Bank Act and financial regulations in Canada U.S. policies regarding the auto sector as it relates to Canadian automotive, steel, aluminum and critical mineral exports and imports. U.S. policies regarding tariffs as it relates to Canadian automotive, steel, aluminum and critical mineral exports. U.S. policies regarding trade as it relates to Canadian automotive, steel, aluminum and critical mineral exports. Provide an overview of Canada's integrated auto sector and Canada's role in the global auto sector Promote investments and improvements to new and existing trade infrastructure to support the automotive manufacturing supply chain. Ensure an automotive strategy provides for a competitive environment that encourages maintenance of current and new automotive investment. Discussion concerning policies that relate to import and export of vehicles and parts, including impact on Canada's automotive sector and national security. Discussions concerning investments in Canada as it relates to automotive and automotive parts manufacturing, EV battery and EV battery supply chain manufacturing, critical minerals, including incentive support and taxation. Budget recommendations related to attracting investment to Canada, business competitiveness, taxation, grants and incentives, and any other policies or regulations related to automotive sector, advanced manufacturing and R&D Discussions regarding transportation, vehicle electrification and reducing greenhouse gas emissions, including the government's light-duty Zero Emission Vehicle (ZEV) sales mandate regulation, ZEV charging and refueling infrastructure development, and consumer issues. Discussions related to the broad range of electrified vehicles and multi-energy technologies Discussions regarding consultations, policies and regulations related to technology and IT Communications Discussions regarding consultation, outreach, policies and opportunities related to investment, development, export/import of critical minerals Transportation system policies and disruptions, CBSA Assessment & Revenue Management (CARM); Beyond the Border; Trusted Trader; Customs Self Assessment (CSA); support border policies and administration by CBSA supports and enhances trans-border shipments of goods, cross-border movement of workers who perform essential services, and security. Trade agreement negotiation and policies/regulations/tariffs related to import/exports to support the Canadian automotive sector Bilateral and plurolateral trade agreements comprehend the North American integration of the Automotive industry USMCA: Participation in consultation group in the renegotiation of the United States, Mexico, Canada agreement, administered by Global Affairs Canada. Technology Partnerships Canada (PSIP Project 494063 - Government Support to Renew Oakville Assembly Complex) Section 232 - Participating in discussions to highlight impact of steel and aluminum tariffs on Canadian automotive industry Pan Canadian Framework on Clean Growth and Climate Change: Participation in working groups (ZEV strategy) administered by various ministries including ISED, Natural Resources Canada and Transport Canada. Other trade agreements (ie: Mercosur, China) - Participating in working groups to promote fair trade agreement supportin
Greater Toronto Airports Authority
2Aviation security policy as it applies to Toronto Pearson International Airport, including national security responsibilities and implementation of aviation security measures. Border enforcement and customs policies as they relate to Toronto Pearson International Airport, including passenger facilitation, digital border processing, data sharing, and related regulatory measures to improve passenger experience. Proposal related to the implementation of Arrivals Duty Free to permit the sale of duty free goods at Canadian airports to international travellers upon arrival. Engagement on planning for FIFA related to tourism, economic development, and opportunities to pilot programs at Toronto Pearson to improve passenger experience. National Airports Policy as it relates to Toronto Pearson International Airport, including governance, ground lease arrangements, capital funding access, and airport development within the Greater Toronto Area. Airport infrastructure development at Toronto Pearson International Airport, including planning, construction, zoning, and regulatory approvals related to major airport projects. International air policy and international relations affecting Toronto Pearson International Airport, including liberalization of air services and bilateral air service agreements.
Engagement on planning for FIFA related to tourism, economic development, and opportunities to pilot programs at Toronto Pearson to improve passenger experience. Canada's international relations, as it relates to Toronto Pearson International Airport. Engagement with respect to planning, development and construction of Pearson LIFT National Airports Policy with respect to airport development in Greater Toronto Area Understanding obligations under the Official Languages Act Regulations with respect to the Aeronautics Act, particularly updating Pearson's Airport Zoning Regulations Regulations with respect to data sharing, aviation performance reporting, Customs Act, Canadian Transportation Act Proposal related to the implementation of Arrivals Duty Free to permit the sale of duty free goods at Canadian airports to international travellers upon arrival National Airports Policy with respect to responsibility for aviation security National Airports Policy, with respect to increasing access to capital funding National Airports Policy, related to potential impacts of industry labour issues National Airports Policy, regarding implementation of workplace programs and investment in local transit for better access to airport jobs and regarding Toronto Pearson's role as a mobility hub National Airports Policy, regarding federal minimum wage National Airport Policy with regards to the Ground Lease, and amendments to support growth and sector recovery International Air Policy, regarding liberalization of air policy and bilateral air service agreements Climate Change, examining opportunities with regards to reductions of greenhouse gas emissions, and development of alternative fuel sources Canadian Aviation Security Measures, regarding implementation of airport security Border Enforcement policy, regarding implementation of passenger facilitation to improve customer service Border Enforcement Policy, enhancing digitalization of border processing to enhance passenger experience
Organigram Global
2Advocacy for measures to reduce the federal regulatory burden and streamline administrative processes for the legal cannabis sector to improve efficiency and support economic competitiveness. Advocating for a stronger role for federal economic development ministries (e.g., Innovation, Science and Economic Development Canada or Agriculture and Agri-Food Canada) in shaping cannabis policy and programs. The goal is to ensure the sector is integrated into national agriculture and industrial strategies, enabling access to innovation funding, export development programs, and regional economic growth initiatives. This includes modernizing policies to support competitiveness, sustainability, and international trade opportunities for the cannabis industry. Advocacy related to fair competition in the legal cannabis sector, including efforts to support balanced market rules and to prevent undue concentration. Advocacy related to the need to develop a national cannabis export strategy Advocacy for enhanced consumer education and improved packaging and labeling regulations to support informed purchasing, promote safety, and strengthen the legal cannabis market. Advocacy for revising THC limits on cannabis edibles to align with consumer demand and global standards, reducing the appeal of unregulated products and strengthening the legal market. Advocacy for changes to Canada's cannabis excise tax framework to support industry competitiveness, reduce the illicit market, and enhance public policy objectives of legalization. Representations to government, Parliamentarians, and public servants regarding cannabis legalization, regulation, policy development, and program initiatives in Canada.
Advocacy for revising THC limits on cannabis edibles to align with consumer demand and global standards, reducing the appeal of unregulated products and strengthening the legal market. Advocacy related to fair competition in the legal cannabis sector, including efforts to support balanced market rules and to prevent undue concentration. Advocacy for measures to reduce the federal regulatory burden and streamline administrative processes for the legal cannabis sector to improve efficiency and support economic competitiveness. Advocacy for enhanced consumer education and improved packaging and labeling regulations to support informed purchasing, promote safety, and strengthen the legal cannabis market. Representations to government, Parliamentarians, and public servants regarding cannabis legalization, regulation, policy development, and program initiatives in Canada. Advocacy for changes to Canada's cannabis excise tax framework to support industry competitiveness, reduce the illicit market, and enhance public policy objectives of legalization. Advocacy related to the need to develop a national cannabis export strategy Advocating for a stronger role for federal economic development ministries (e.g., Innovation, Science and Economic Development Canada or Agriculture and Agri-Food Canada) in shaping cannabis policy and programs. The goal is to ensure the sector is integrated into national agriculture and industrial strategies, enabling access to innovation funding, export development programs, and regional economic growth initiatives. This includes modernizing policies to support competitiveness, sustainability, and international trade opportunities for the cannabis industry.
Crestview Strategy
Spirits Canada
2Providing industry input to Senators on Bill S-202 and its proposed alcohol health warnings, focusing on scientific accuracy, consumer impacts, and economic considerations. Monitoring and engaging on labour, trade, and supply chain issues affecting beverage alcohol. General discussions related to health policy developments of importance to the spirits sector. Advocating for the continued protection and enforcement of the term Rye under the Canada–EU Agreement, ensuring that products labeled as Rye whisky in the EU are made in Canada. Engaging with the Government of Canada and relevant departments to discuss the impact of Canada-US tariffs on Canadian spirits in light of the new U.S. administration. Address the exclusion of spirits from the temporary tax exemption measures announced for the period of 14 December 2024 to 14 February 2025.
General discussions related to health policy developments of importance to the spirits sector. Advocating for the continued protection and enforcement of the term Rye under the Canada–EU Agreement, ensuring that products labeled as Rye whisky in the EU are made in Canada. Engaging with the Government of Canada and relevant departments to discuss the impact of Canada-US tariffs on Canadian spirits in light of the new U.S. administration. Address the exclusion of spirits from the temporary tax exemption measures announced for the period of 14 December 2024 to 14 February 2025.
Prospectus Associates
Beer Canada
1Notice of Intent Surtax on China Steel & Aluminum under Section 53 Customs Tariff; International Trade - United States Surtax Orders 2025 under the Customs Tariff Act Communicating with Health Canada and the Public Health Agency of Canada (PHAC) in regard to the 2025 United Nations High-Level Meeting on Non-Communicable Diseases (NCDs), to inform discussions and to encourage Government of Canada alignment with the key principles of the World Health Organization (WHO) Global Strategy, WHO Global Alcohol Action Plan 2022-2030, and the UN 2018 Political Declaration on NCDs. Under the Excise Act, seeking the repeal of the automatic annual escalator on the federal excise duty and the introduction of new excise tiers with reduced rates for lower alcohol content beers. Safe Food for Canadians Regulations, pertaining to beer and alcoholic beverages. Importation of Intoxicating Liquors Act as it pertains to internal trade of beverage alcohol. Food & Drugs Act and Safe Food For Canadians Act as they pertain to the regulation of beer and alcoholic beverages. Food & Drug Regulations, pertaining to beer and alcoholic beverages. Federal Budget as it pertains to beverage alcohol taxation or regulation. Communicating on proposed restrictions on the use of certain single-use plastics. Communicating on beverage alcohol drinking guidance and labelling. Canadian Environmental Protection Act, 1999 as it pertains to use of certain single-use plastics.
Borea Construction ULC
1Clean Tech and Clean Hydrogen Investment Tax Credits with respect to attached labour conditions, including prevailing wages and apprenticeship training opportunities.
CANADIAN CANCER SOCIETY
1International trade regarding tobacco control, alcohol, products containing carcinogens and products associated with cancer. Internal trade regarding tobacco control, alcohol, products containing carcinogens and products associated with cancer. Funding for programs to be operated by the Canadian Cancer Society to advance cancer control. Canadian Partnership Against Cancer, as it relates to continued federal funding for the cancer control strategy Canada Health Transfer and health system bilateral funding agreements intended for provinces/territories to support the delivery of healthcare services Framework Convention on Tobacco Control, including protocols, guidelines and implementation Tobacco and Vaping Products Act, as it relates to regulations, implementation and enforcement Non-Smokers' Health Act including implementation and enforcement Food and Drugs Act and regulations, as it relates to nciotine replacement products Federal Tobacco Control Strategy, including all matters related to tobacco control Taxation, revenue measures, controlled products regulations, including implementation, for alcohol, tobacco control, products containing carcinogens and products associated with cancer. Communication regarding alcohol consumption guidance. Food and Drugs Act and regulations, as it relates to alcohol warning labels Food and Drugs Act and regulations, as it relates to restricting the advertising to children of foods high in sodium, sugars and saturated fat. Healthy Living - Supporting initiatives, legislation, regulation, policies, and programs that prevent cancer or improve the social determinants of health Adoption of HPV testing and increasing HPV vaccination rates Sustainable funding of the National Advisory Committee on Preventive Health Services to ensure timely, up?to?date cancer screening guidelines Equitable and timely access to cancer screening. Measures and funding related to the charitable sector generally Equitable access to care along the full cancer continuum for First Nations, Inuit and Métis communities Employment Insurance special benefit programs, including the sickness benefit and compassionate care benefit Canada Labour Code and Employment Insurance Act, as it relates to job-protected leave, employment insurance special benefits, return to work policies, and human rights protections for people affected by cancer Access to information and support to make decisions regarding end-of-life care, including Medical Assistance In Dying Supports for mental health during people's cancer journeys Implementation and funding of the National Grief Action Plan as part of the government's work on palliative care and mental health Canada Health Act as it relates to access to care, including long-term, home, and palliative care National Caregiving Strategy Financial supports for caregivers, including the Canada Caregiver Credit Implementation of the Framework on Palliative Care in Canada and integration of a palliative approach to care in our health system, including national standards and data, care provider training, research, and implementation of the National Grief Action Plan and distinctions?based frameworks for First Nations, Inuit and Métis people Setting and measuring pan-Canadian wait time benchmarks and targets and measures to address them, including addressing healthcare shortages, increased and sustainable funding for care, infrastructure and equipment, targeted strategic funding to PTs for workforce shortages, particularly in rural and remote communities. Sustained core funding for federal research agencies, improved coverage of indirect research costs, Canadian research sovereignty, strengthening capacity and the economic benefits of domestic research, research commercialization. Increasing access to care including models of care, removing barriers to care, particularly for underserved communities, using innovative approaches to improve access to care including AI to improve timely diagnosis and treatment. Issu
Canadian Craft Brewers Association
1Work with the Federal Government to promote responsible consumption of beverage alcohol and the appropriate use of Food & Drug Regulations, pertaining to beer and alcoholic beverage labeling. Work with the Federal government to improve domestic trade agreements for craft brewers. Improve existing internal trade agreements and modernize the excise tax structure to better support job creation, investment and economic growth across Canada. Respond to legislative efforts such as Bill S-254 (warning labels on alcoholic beverages) and M-61, that pertain to new labelling regulations for alcoholic products. Food and Drugs Act and Safe Food for Canadians Act as they pertain to the regulation of beer and alcoholic beverages.
Jangula and Company Consulting